UndaRated Content Creation

Getting the message across

UndaRated is a unique take on the fantasy football model and required some content and educational collateral out there to inform users how the application works, in a clear, concise manner.

A winning formula

The brand had put out videos before about the app, but had struggled to make them engaging, so I went with a different formula –  shorter, sharper videos, a deliberate and engaging script and a punchier editing style that still incorporated their brand elements and a strong call to action.

A vertical video specifically for socials and handheld devices (where the product resides) means that the content is designed for where the users already are, rather than taking them away.